People are more likely to stay longer in and have more positive connotations with a place that smells pleasant.

Scent influences an ambiance just as much as visual components like color, texture, and decor.  In fact, hotels, retail stores, casinos, and other businesses invest considerable amounts of energy and money in finding the perfect scent to compliment their space.  While the sometime subliminal smells may not directly influence people’s behavior, they do have a profound influence on emotion.  Studies show that people are more likely to stay in an area longer if it has a pleasant smell added to it and that people associate more positive emotions with pleasant smelling areas, all other factors being the same.

So how do you want to scent your home?   Continue reading →