We have all been there, desperately trying to convince the dummy next to us that they have things figured out incorrectly. We lay out our facts and tell them why their rationale does not add up. We do or see this everyday, whether it is on the internet, at the coffee shop, at the family dinner table or on the news. It is really frustrating and both sides leave thinking the other is an idiot for not being able to see things the way they really are. There are two big reasons that verbal persuasion often fails to change hearts and minds, no matter how overwhelming the material presented may be. They are also two scientifically based phenomena that every speaker, politician, or organization should consider before they strategize their message delivery.
Why You Cannot Talk Someone Out of Their Reality
18 Saturday Feb 2017
Posted Math and Sciencein